20.04.2026 - 07.08.2026 (Week 1 - Week 16)
Gunn Joey / 0366122
Industry Training / Bachelor of Design (Hons) in Creative Media
Final Compilation and Reflection
TABLE OF CONTENTS
2. Company Background & Placement Form & Offer Letter
3. Internship Job Scope and Responsibilities
On my first day of the internship, my senior from the Design Department, together with the admin and manager of Victova, briefed me on my job scope and responsibilities. They also introduced me to the company's working environment, explained the workflow between different departments, and introduced me to my colleagues. My senior assigned me a company iMac as my primary workstation, which I used throughout my internship to complete all design-related tasks.
As a Visual Designer Intern, my role was to produce digital marketing materials that supported the company's property marketing campaigns. Since Victova specialises in marketing residential developments, my work mainly focused on creating attractive visual content to promote different property projects across Malaysia. Besides property marketing, Victova also has a mortgage division that provides home loan services. Whenever required, I also designed promotional posters and marketing materials for the mortgage marketing team to support their campaigns.
My main responsibilities included:
4. Weekly Updates
5. Final Outcome
6. Submissions
7. Reflection
Figure: Company Facebook Profile
INSTRUCTIONS
COMPANY BACKGROUND
Victova Properties Sdn. Bhd. was established in 2016, while Victova Realty Sdn. Bhd. was incorporated in 2018. The company specialises in real estate agency and property marketing services, working closely with property developers to promote newly launched residential projects throughout Malaysia. Its business focuses on connecting developers with potential homebuyers through effective marketing strategies and professional property consultation.
The company primarily focuses on exclusive bulk-purchase residential developments in Kajang, Semenyih, Kuala Lumpur, and Johor Bahru. By collaborating with property developers, Victova markets a range of landed and high-rise residential projects through digital advertising, social media campaigns, property exhibitions, and a team of professional real estate negotiators. The company aims to provide quality property investment opportunities while helping developers increase the visibility and sales performance of their projects.
To support its growing business, Victova has established different departments, including sales, marketing, administration and design. Each department works closely together to ensure that marketing campaigns are well planned and effectively executed. As digital marketing has become an important strategy in the property industry, the Design Department plays a key role in producing attractive visual content to engage potential buyers across various online platforms.
Figure: Company Instagram Profile
Before starting my internship journey, I felt lost and was unsure where
to begin looking for an internship. While browsing Facebook, I came
across an advertisement for a designer internship at a property company.
The opportunity caught my interest, so I researched the company by
checking its background and previous job postings on JobStreet and
LinkedIn. After learning more about the company, I took the initiative
to email them to ask about internship opportunities. Fortunately, they
replied and informed me that they were still looking for a Visual
Designer Intern in their design department. My responsibilities included
designing property advertisement posters and editing property marketing
videos.
Figure: Company Internship Offer Letter
Figure: Internship Placement Form
Figure: Internship Placement Form (Google Form)
INTERNSHIP JOB SCOBE &
RESPONSIBILITIES
On my first day of the internship, my senior from the Design Department, together with the admin and manager of Victova, briefed me on my job scope and responsibilities. They also introduced me to the company's working environment, explained the workflow between different departments, and introduced me to my colleagues. My senior assigned me a company iMac as my primary workstation, which I used throughout my internship to complete all design-related tasks.
As a Visual Designer Intern, my role was to produce digital marketing materials that supported the company's property marketing campaigns. Since Victova specialises in marketing residential developments, my work mainly focused on creating attractive visual content to promote different property projects across Malaysia. Besides property marketing, Victova also has a mortgage division that provides home loan services. Whenever required, I also designed promotional posters and marketing materials for the mortgage marketing team to support their campaigns.
My main responsibilities included:
- Editing weekly property marketing videos
- Designing property promotional posters in Kajang, Semenyih, Kuala Lumpur, and Johor Bahru
- Customising marketing materials for different property agents
- Designing posters for the mortgage and outsource banker marketing team
- Maintaining the company's branding guidelines across all designs
- Managing multiple design projects and meeting deadlines
Throughout my internship, I worked closely with my senior designer and the marketing team to ensure that every marketing material effectively communicated the key selling points of each property development. Working on projects for different departments, including the property sales and mortgage teams, also gave me a better understanding of how design supports various aspects of the company's marketing strategy. In addition, the opportunity to create materials for projects across different regions helped me improve my graphic design, video editing, communication, and time management skills in a professional working environment.
WEEKLY UPDATES
Week 1
I was required to edit the property marketing videos by adding animated
subtitles and searching for suitable visuals, such as icons, images, and
video clips, to make the content more attractive. I also highlighted the
project's main features and benefits so that potential buyers could easily
understand the value of the property.
Figure: Akina MKH Berhad Video Editing Progress
Figure: Agile KL Poster Designing Progress
Figure: Avora Residence KL Poster Designing Progress
Week 2
In Week 2, I was assigned to design a recruitment poster for
Victova's public social media platforms to attract potential
candidates to join the company's branches in Kuala Lumpur, Johor Bahru
and Ipoh. The main objective of the poster was to highlight the
company's benefits and career opportunities for new property
negotiators. I was required to emphasise key messages such as 100%
full commission claim after signing the loan agreement and Victova
being one of the fastest payout companies in Malaysia. Besides
presenting the recruitment information, I also included the company's
contact details and slogan, "Together We Become Stronger," to
strengthen the company's branding and encourage potential candidates
to join the team.
After completing the company's recruitment poster, I was assigned
to create another recruitment poster for Victova's Regional
Director, Pearson, for his personal Facebook recruitment
advertisements.
As Mother's Day was approaching, I was assigned by my senior to
design a Mother's Day festival promotional poster for Dion's Airbnb
team. I focused on creating a warm and appealing design that matched
the Mother's Day theme. Through this task, I gained experience in
designing seasonal promotional materials and adapting visual content
to suit different teams and marketing objectives.
During this week, I continued working on promotional materials for
the Iskandar Puteri projects to support the Johor Bahru branch's
marketing activities. I was assigned to design two different poster
versions for a condominium project located in Iskandar Puteri. The
posters focused on highlighting the project's main selling points,
including free legal fees, 0 down payment, 2 to 3 bedroom units, and
duplex layout options. I also included important location advantages
such as being only 5 to 10 minutes away from Tuas, as well as nearby
attractions including Eco Bktanic and Subway Bigbox. Besides the
project benefits, I featured the starting price from RM3xxK to attract
potential buyers.
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In the same week, I had the opportunity to participate in a full-day
shooting session for the KL branch sales team to create marketing
content for the Akina Kajang landed project. I was responsible for
filming content for two different teams, including the company's
Regional Director's team and Samson's team. After completing the
filming, I organised and reviewed the recorded footage before starting
the video editing process using JianYing as my editing tool. During
the editing process, I added animated subtitles, supporting images,
and additional video clips to make the content more informative. This
first time experience allowed me to improve my video production
skills.
Figure: Company's Recruitment Poster Designing Progress
Figure: Director's Recruitment Poster Designing Progress
Figure: Mother's Day Poster Designing Progress
During the same week, I was also assigned to design a promotional
poster for a landed property project located in Iskandar Puteri to
support the Johor Bahru branch's marketing activities. I included
important project information such as 0 down payment, freehold
ownership, gated and guarded security, and its strategic location,
which is only 10 minutes away from Tuas. Besides the project
benefits, I also presented details including the 4-bedroom and
4-bathroom layout, available built-up sizes to help potential
buyers better understand the property's features.
Figure: Iskandar Puteri Landed Poster Designing Progress
Week 3
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Figure: Iskandar Puteri Condo Poster Designing Progress
Figure: Iskandar Puteri Condo Poster Designing Progress
Figure: Filmed Footage
Figure: Akina Kajang Landed Editing Progress
Figure: Akina Kajang Landed Editing Progress
Week 4
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Figure: Setia Tropika Condo Poster Designing Progress
Figure: Setia Tropika Condo Poster Designing Progress
Figure: Filmed Footage
Figure: Akina Kajang Landed Editing Progress
Figure: Kempas Condo Poster Designing Progress
Week 5
Figure: Filmed Footage
Figure: Akina Kajang Landed Editing Progress
Figure: Akina Kajang Landed Editing Progress
Figure: Akina Kajang Landed Editing Progress
Week 6
Figure: Shooting Progress
Figure: Shooting Progress
Figure: Filmed Footage
Figure: Tiara Industrial Park 7 Editing Progress
Figure: Briefing Session
Figure: Briefing Progress
Figure: Filmed Showroom Video
Figure: Akina Kajang Landed Poster Designing Progress
Week 8
Figure: Briefing Session
Figure: Developer Background
Figure: Project Image
Figure: Filmed Footage - Pearson
Figure: Filmed Footage - Edwin
Figure: Shang Residence Video Editing Progress
Figure: Shang Residence Video Editing Progress
Figure: Collect Porsche Day Team Image
Figure: Filmed Footage
The Regional Director requested that I submit the final version of
the recruitment video by Wednesday. However, as Wednesday was a
public holiday, I completed the remaining revisions and confirmed
the final version on Thursday before submitting it to the Regional
Director. After receiving his approval, the video was immediately
posted on his social media platform for recruitment purposes. This
experience taught me the importance of managing deadlines and
adjusting my work schedule when unexpected situations, such as
public holidays, affect project timelines.
On Thursday, I travelled to Akina Phase 2 in Kajang to film another
property marketing video for Pearson. After completing the filming
session, I returned to the office and immediately started the
editing process. Since there had been several consecutive public
holidays over the past few weeks, some project schedules had been
affected. During the marketing team's meeting, we were informed that
we need to complete our tasks quickly.
Figure: Pearson Recruitment Video Editing Progress
Figure: Filmed Footage
Figure: Akina Kajang Video Editing Progress
Week 10
Figure: Semenyih Landed Poster Designing Progress
Figure: Akina Kajang Landed Poster Designing Progress
Figure: Cheras Condominium Poster Designing Progress
Figure: Akina Kajang Video Editing Progress
Figure: Filmed Footage
Figure: Akina Kajang Video Editing Progress
Figure: Eco Majestic Poster Designing Progress
Figure: Filmed Footage
Figure: Seduduk Eco World Video Editing Progress
Figure: Filmed Footage
Figure: Akina MKH Berhad Video Editing Progress
Figure: JB landed Poster Designing Progress
Week 12
During this week, the Regional Director assigned me to edit one of his self-recorded short videos by adding subtitles in three languages: Chinese, English, and Malay. He requested a simple editing style without transitions or animations because the video was intended for direct communication with clients rather than public marketing. The purpose of the video was to be shared with Akina clients through WhatsApp, explaining the travelling distance and route from Old Klang Road to Kajang 2. The video also compared the locations of Kajang and Semenyih, highlighting that Kajang is closer to Kuala Lumpur and more convenient for people working in the city. My role was to ensure that the subtitles were accurate, easy to read, and suitable for audiences who spoke different languages.
On the same day, after completing the subtitle editing
task, my senior assigned me to design another company
recruitment poster. The purpose of the poster was to
attract new property agents by highlighting the benefits
of joining the company. I included key recruitment
messages such as 100% commission payout immediately after
the loan agreement is signed, free fresh leads for agents
to arrange appointments, free professional training,
luxury car subsidies, and company incentive trips for
agents who achieve their sales targets.
Figure: Company Recruitment Poster Designing Progress
The next day, I travelled to Kajang to assist the company
leader, Samson, in filming a marketing video for the Tiara
Industrial Park 7 project. Since I had previously filmed
the Regional Director's presentation for the same project
a few weeks earlier, I was already familiar with the
project's key selling points and filming style. After the
filming session, I organised the footage and prepared it
for the editing process.
Figure: Filmed Footage
Figure:Tiara Industrial Park 7 Editing Progress
In Week 13, the sales team assigned me to create a lucky draw
board for the Annya Kajang 2 project's early bird promotion. The
lucky draw board would be used during sales events to provide
customers with a more interactive experience. I was responsible
for designing and customising the entire board before sending it
for printing. I also visited Popular Bookstore to purchase the
stickers needed for the lucky draw activity.
After the board was completed, my senior and I travelled to
the Annya Kajang 2 showroom to assemble and test it. During
the setup process, we found out one of the screws for the
display stand was missing, which prevented the stand from
being adjusted to the correct height. To solve the problem, we
visited a nearby MR.DIY and hardware store to purchase a
suitable replacement. After installing the new screw, we
successfully completed the setup and ensured that the lucky
draw board was stable and ready for use. This task gave me
valuable experience beyond graphic design, as I learned how to
prepare and troubleshoot physical promotional materials for
marketing events.
I continued with my regular task of editing the weekly Akina
Kajang marketing video. This time, my senior had already
completed the filming and sent the footage to me for
post-production. As the office iMac was being used by my
senior at that time, I switched to editing on my iPad using
CapCut instead of the usual editing software.
I filmed an introduction video for the MKH Sales Gallery in
Kajang 2. The purpose of the video was to introduce the
surrounding area and highlight the convenience of living in
Kajang 2 for potential homebuyers. I captured footage of the
sales gallery, nearby amenities, and the overall environment to
showcase the accessibility and lifestyle offered by the
location.
After returning to the office, I immediately started editing
the footage while the filming details were still fresh in my
mind.
Week 14
As usual, I continued my weekly responsibility of filming and
editing marketing videos for the Akina and Annya Kajang
projects. This had become one of my regular tasks throughout
the internship. I was responsible for filming the property
presentations before editing the footage by adding animated
subtitles, supporting visuals, background music, sound
effects, and smooth transitions.
Besides filming and editing videos for the Regional Director,
I also produced marketing videos for the company leader.
By the end of the previous week, the sales and marketing team
assigned me a market research task as I was approaching the
final few weeks of my internship. The research aimed to
evaluate the performance of the company's Meta (Facebook)
advertising campaigns by analysing the advertising data and
lead generation results. Based on the findings, I was expected
to identify the effectiveness of the current marketing
strategy in the Kajang landed property market, and provide
recommendations that could support the company's future
business development and digital marketing planning.
I prepared the first draft of the market research report.
This was a simple and rough version intended to present my
overall research direction and structure to the sales and
marketing team. The purpose was to gather their feedback and
ensure that my approach was aligned with the team's
expectations before I proceeded with the complete report.
Based on their comments and suggestions, I planned to improve
and expand the report in the following weeks.
This task was very different from all of my previous
internship assignments. Unlike the earlier weeks, which mainly
focused on graphic design, video editing, and marketing
materials, this assignment required me to conduct market
research and data analysis.
During Week 15, I continued working on the second draft of
the market research report. Unlike the first draft, which only
outlined the overall direction of the research, this version
was much more detailed. I completed several major sections of
the report, including the Executive Summary, Introduction,
Research Objectives, Research Questions, and Research
Methodology.
While preparing these sections, I also used ChatGPT as a learning and writing support tool. I asked for feedback on the report structure, what content should be included under each heading, and whether there were any important sections I had missed. Based on the suggestions, I refined the organisation of my report and expanded the discussion in each section.
Figure: Lucky Draw Set Up
Figure: Akina Kajang Editing Progress
Figure: Filmed Footage
Figure: MKH Sales Gallery Video Editing Progress
Figure: Filmed Footage
Figure: Annya Phase 3 Editing Progress
Figure: Filmed Footage
Figure: Annya Phase 3 Editing Progress
Figure: Meta Ads Data01
Figure: Meta Ads Data02
Figure: Meta Ads Data03
Figure: Draft 1.0 Market Research Report
Week 15
While preparing these sections, I also used ChatGPT as a learning and writing support tool. I asked for feedback on the report structure, what content should be included under each heading, and whether there were any important sections I had missed. Based on the suggestions, I refined the organisation of my report and expanded the discussion in each section.
Figure: Draft 2.0 Market Research Report
Week 16
Figure: Final Market Research Report
FINAL OUTCOME
Google Drive: https://drive.google.com/drive/folders/13umQQ_hNPe5Hbb7wRAGK4nlJb8DJXJaV?usp=share_link
Figure: Internship Projects Updates in Google Drive
SUBMISSIONS
Internship Report Deck:
Google Drive (Weekly Updates and Final Outcome): https://drive.google.com/drive/folders/13umQQ_hNPe5Hbb7wRAGK4nlJb8DJXJaV?usp=share_link
Student Evaluation of Internship Host Company: Already filled out and submitted.
Industry Training Appraisal Form: Already filled out and submitted.
REFLECTION
Experience
My internship at Victova Realty was a valuable learning experience that allowed me to apply the design knowledge I had gained at university in a real working environment. Throughout the 16 weeks, I was involved in a wide range of tasks, including designing property advertisements, editing marketing videos, filming property presentations, creating recruitment materials, and conducting a market research project. Every task came with different challenges, and I learned how to work under tight deadlines while meeting the expectations of both my senior and the marketing team. This internship also helped me become more confident in communicating with colleagues, accepting feedback, and improving my work through continuous revisions.
Observations
Observations
During my internship, I observed that visual content plays a
significant role in the property industry. Attractive posters and
engaging marketing videos were essential in capturing buyers'
attention and communicating the key selling points of each project. I
also noticed that successful marketing required close collaboration
between the design department, sales team, and management. Besides
creative design, understanding the target audience and selecting the
right marketing strategy were equally important. Towards the end of my
internship, the market research assignment further showed me that
business decisions are often supported by data analysis rather than
relying only on creative ideas.
Findings
Findings
Findings
Findings
One of the biggest findings from my internship was that a designer's
role extends beyond creating attractive designs. Designers also need
to understand marketing objectives, customer behaviour, and business
goals to produce effective promotional materials. Through editing
weekly marketing videos and analysing Meta advertising performance, I
realised that successful digital marketing depends on both creative
content and data-driven strategies. Overall, this internship
strengthened my technical skills in graphic design and video editing
while improving my problem-solving, time management, teamwork, and
adaptability, preparing me for a future career in the creative
industry.
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