03.02.2025 - 17.03.2025 (Week 1 - Week 7)
Gunn Joey / 0366122Major Project I / Bachelor of Design (Hons) in Creative Media
Final Project Compilation
TABLE OF CONTENTS
1. Module Information Booklet
2. Progression and Submission
4. Feedback
5. Reflection
MODULE INFORMATION BOOKLET
PROGRESSION & SUBMISSION
TASK 1
Ideas:
Finalize Idea:
Online Survey Question:
Interview Question:
Analysis of Online Survey:
Diagram:
Task 1 Presentation Slides:
Task 1 Individual Slides:
TASK 2
Empathy Map:
Card Sorting - Features:
MVP Features:
Task 2 Presentation Slide:
TASK 3
Design Inspiration:
User Flow Chart:
Information Site Map:
Task 3 Presentation Slides:
Miro Board:
Figma Link:
FEEDBACK
Week 1: Mr. Razif mentioned that our three ideas are not
well-developed and seem too shallow. He advised us to take a
deeper look at them and put more thought into refining and
strengthening them. Instead of keeping them as they are, we
need to explore each idea further, adding more details and
substance to make them more meaningful and impactful.
Additionally, he pointed out that our key propositions are
not strong enough and need to be reworked. We should take
the time to reconsider and restructure them so that they
clearly explain the purpose and value of our project.
Moreover, he emphasized the importance of discussing our
main features in greater detail. We need to go beyond just
listing them and instead ensure that each feature is well
thought out, relevant, and contributes to the overall
success of our project. By improving our ideas, refining our
key propositions, and carefully shaping our main features,
we can create a more solid and effective proposal.
Week 2: Our supervisor mentioned that we still need to finalize our
idea and clearly define our concept before moving forward.
He emphasized the importance of understanding why users
would choose to download our Pawfect app over other similar
apps. We need to think carefully about what makes our app
unique and valuable to potential users.
Other than that, he pointed out that we should identify and
refine our key selling points, which are the features or
aspects of Pawfect that will attract and engage users. These
selling points should highlight what sets our app apart and
why it would be beneficial for pet owners. Furthermore, we
need to have a discussion on how we plan to implement the 3D
avatar feature in our app.
Week 3: Mr. Razif guided us in modifying our online survey
questions to make them more effective. He also suggested
adding more questions specifically related to virtual
adoption to gather better insights from our target audience.
This will help us understand user preferences and
expectations regarding this feature in our Pawfect app.
In addition, he emphasized the importance of refining our
how might we statement. We need to carefully think about how
to frame this statement in a way that clearly defines the
problem we are addressing. It should be structured as a
question, allowing us to explore different solutions and
approaches that can improve the user experience. Taking the
time to craft a well-thought-out how might we statement will
help us stay focused on our goal and create a more
meaningful impact with our app.
Week 4: We reviewed our interview questions and received positive
feedback, stating that they were well structured and
thoughtfully designed. The feedback highlighted that having
two sets of questions, one for individuals with adoption
experience and another for those who have never adopted a
pet, was an effective approach. This ensured that our
questions were relevant to each group's experiences and
perspectives.
Additionally, our how might we statement was approved,
confirming that it effectively addresses the problem we are
focusing on. Moving forward, he will also review our data
analysis from the survey later this week.
Week 5: Mr. Razif mentioned that we need to redo our user journey
map because it is not aligned with our reference app. He
emphasized that the user journey map should be based on user
personas and the features of the pet adoption app. This
means we need to ensure that the journey accurately reflects
how different types of users would interact with the app and
experience its key features. By making these adjustments, we
can create a more realistic and user-centered journey that
enhances the overall usability and effectiveness of our app.
Week 6: Mr. Razif reviewed our architecture site map, user flow
chart and card sorting. He said that everything looks good
and that we can proceed with developing our wireframe. He
also mentioned that if we have any doubts or need further
clarification about the wireframe, we can reach out to Dr.
Wong for guidance. This gives us the confidence to move
forward with the next stage of our final task while ensuring
that we have support if needed.
Week 7: - Presentation -
REFLECTION
Throughout this module, I have developed a deeper
understanding of the design process, user research, and
project development. Each stage of the project has
challenged me to think critically and refine my approach.
From brainstorming initial ideas to finalizing our
wireframe, I have learned the importance of iteration and
continuous improvement. The feedback from Mr. Razif helped
me realize the significance of clearly defining concepts,
strengthening key propositions, and ensuring that our app
features are well thought out and user-centered.
One of the most valuable lessons I learned was the
importance of user research in shaping design decisions.
By conducting surveys and interviews, we gathered
meaningful insights that guided the development of our
app. Crafting well-structured survey questions and
refining our "how might we" statement allowed us to focus
on the core problem and explore innovative solutions.
Additionally, aligning the user journey map with user
personas and app features highlighted the necessity of
designing experiences that cater to different user needs
and expectations.
As we progressed to the wireframing stage, I realized the
significance of creating a well-structured architecture
site map, user flow chart, and card sorting to ensure a
seamless user experience. Receiving approval for these
elements gave us confidence in our approach. Presenting
our final project was a valuable opportunity to reflect on
our progress and communicate our design decisions
effectively. This module has been an enriching experience,
equipping me with essential skills in research,
problem-solving, and user-centered design that I will
carry forward into future projects.
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